The specifics of Russian and Chinese ads for house sale: linguistic and extralinguistic aspec

• Konovalova Yu.O.

  Yulia O. Konovalova. Vladivostok State University. Vladivostok. Russia

• Li Simiao

  Li Simiao. Vladivostok State University Vladivostok. Russia

Abstract. The article is devoted to the description of linguistic and extralinguistic features of the advertisement texts for the house sale in Russian and Chinese. The relevance of this issue is determined by the anthropocentric aspect of studying the language material. Object of study is ads for the sale of houses. Subject of research is linguistic and cultural features of these texts in Russian and Chinese. The authors’ goal is to describe the structural, lexical, grammatical, and pragmatic characteristics of these ads. They analyze the structure of Russian and Chinese ads
for the house sale using comparative, descriptive and quantitative methods. Besides, the methods of linguistic and pragmatic description of language material are also used in the research. The features of ads’ headings have been described; the similarities and differences of Chinese
and Russian ads have been identified; the influence of sociocultural and social factors on using various language tools while writing these ads have been revealed. The novelty of the research is in the fact that a comparative study of the structure and content of ads for the house sale in
Russian and Chinese languages has been carried out for the first time. The results of the research are not only in its theoretical significance but also in the practical value for the service sector, trade, advertising business, real estate agencies and individuals who are potential sell-
ers and buyers of real estate.
Keywords: linguistics, linguopragmatics, ad (adverticement), extralinguistic, explicit, implicit, intention, Russian language, Chinese language.